El proyecto “ThinkInvisible”, un pequeño test de cultura general

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¿Habeis oído hablar alguna vez de la teoría de la Gestalt? Los artistas Adri Bodor y Mark Szulyovszky han decidido llevar la teoría a otro nivel y nos hacen llegar su proyecto: ThinkInvisible. No es solamente una fusión entre psicología y arte, sino que se ha convertido en un juego divertido de cultura general que engancha a la primera. Te contamos en qué se basa y cómo te lo puedes descargar, pero las soluciones las tendrás que adivinar tú mismo.

Logotipo de Think Invisible

Piensa en lo invisible, Think Invisible en inglés, es el nombre de un proyecto visual original realizado por dos artistas: Adri Bodor y Mark Szulyovszky. El concepto demuestra que nuestro cerebro puede reconstruir partes de las imágenes que son invisibles y hacer la conexión con una persona, personaje u objeto con sólo unas pocas partes a la vista.

Los artistas hablan en su propia página web de qué supone el proyecto para ellos:

Estábamos buscando una manera de recrear el mundo que nos rodea de una manera que es interesante en sí misma. La respuesta que se nos ocurrió es ThinkInvisible. Pero no es sólo el proceso de diseño lo que nos gusta. ¡Pensar en lo que podríamos hacer con ThinkInvisible es tan emocionante!

Las imagenes creadas por Adri y Mark tienen pocos indicios: tres círculos que definen las zonas visibles y las iniciales del concepto. Al mirar la imagen nos encontramos delante de un reto: reconocer el concepto. En realidad, es un juego, una experiencia entretenida. El proyecto cumple con su propósito: nos hace pensar. ¿En qué? Pues, en todo: cine, televisión, dibujos animados, música, incluso historia y leyendas, una evaluación de cultura general.

Podemos convertir cualquier imagen en una ilusión óptica y, mientras tanto, un simple, pero divertido juego.

La idea se basa en el fenómeno inventado por Gaetano Kanizsa –un psicólogo y artista italiano– para mostrar el poder de la teoría de la Gestalt, según la cual el todo es mayor que la suma de sus partes. El triángulo de Kanizsa es una ilusión óptica descrita por primera vez por el psicólogo en 1955. En la figura se percibe un triángulo equilátero, pero de hecho no existe ninguno.

Ilusión óptica del triángulo de Kanizsa

Inspirados por el artista italiano y el descubrimiento de su ilusión óptica, los creadores resumen todo el proyecto ThinkInvisible en la siguiente frase:

Le muestra sólo los detalles más importantes, lo que obliga a su cerebro a descubrir y completar el resto.

Están decididos: quieren convertir todo el mundo en una ilusión óptica. Hoy en día el proyecto consta de más de 50 imágenes. Pero Adri y Mark no se han parado ahí, el proyecto se ha convertido en un juego para el teléfono –disponible en iOS, Android y Windows Phone– en el que podremos ver cuántos conceptos podemos entrever.

Tengo que reconocerlo, a primera vista parecen difíciles, pero después de fijarme más, he llegado a reconocer más de lo que me esperaba. Ahora te toca a ti, ¿cuántos conceptos reconoces? A continuación te dejamos algunas muestras de las imágenes, pero podrás encontrar más en su página web.

ThinkInvisible | This is how your imagination works
App Store | ThinkInvisible
Marketplace | ThinkInvisible
Google Play | ThinkInvisible

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